Visual Identity
Solutions

 

 

 

 

 

 

 

Corporate Identity

Kentucky Trust Company

Target audience:
Business owners, HR managers, and individual investors

Problem:
Develop an identity to communicate conservatism with a contemporary look for an independent financial services company that offers comprehensive trust services, including retirement plans and investment management, to community banks, small business, and individuals.

Solution:
Classic typography and traditional symbols are unified through a consistent layout approach for printed collateral, professional journal advertising, Website, and tabletop display graphics.

 

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